Update (Dec 13): Bonus Material - On Ledes
When Warren Ellis saw the New Scientist article Mystery 'dark flow' extends towards edge of universe, he reacted to its opening sentence, "Something big is out there beyond the visible edge of our universe", with the immortal and appreciative "Now that’s how to write a fucking lede."
Now in his Lede Of The Day, he makes his own contribution to the Plain English Lede society, in his reaction to the somewhat conservatively stated arXiv article, First Observational Tests of Eternal Inflation:
Let me translate this lede from arXiv for you.I hear the faint rustlings of a new meme... following the Chuck Norris template. Compare:
Evidence that our universe has been struck by four other universes.
- When Chuck Norris crosses the road, the traffic looks both ways.
- Superfluous adjectives, particularly colours, avoid Warren Ellis.